Lower latency
New delivery methods have cut the gap between live broadcast and IPTV to a few seconds. For sport this is the single most requested improvement, and 2026 is the year it becomes standard rather than exceptional.
Recommendations that work
Players are starting to organise enormous VOD libraries around what you actually watch rather than presenting an alphabetical wall of titles.
8K, cautiously
8K test streams exist, but bandwidth and panel availability keep it experimental. 4K with good HDR remains the sensible target.
Better apps
Multi-screen viewing, proper parental controls and cross-device sync are now expected features rather than extras.